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Insights

Notes from the gap between travelers and travel commerce.

How travelers actually decide, what gets lost on the way to a booking, and what the next layer of travel technology should understand.

Traveler intent2 min read

A Traveler Is Not a Search Query

Travelers describe trips in their own words. Travel commerce needs destinations, dates, occupancy and rooms. On the intelligence layer missing between how travelers think and how travel commerce operates.

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Roy Gavra · Founder & CEO, Intentra

“We’re thinking Italy, maybe Spain too. The kids are 8 and 10. My mother might join us in Rome, but not Barcelona. She’ll need her own room and can’t do too many stairs. We don’t need luxury everywhere, but I’d rather spend more on location.”